This is probably due to a “negativity bias” which is a cognitive bias that refers to the tendency of people to give more weight to negative information than positive information.įor example, a cybersecurity company grabs attention with a headline that starts with ‘don’t.’Īuthor Tim Ferris catches the attention of his Facebook followers with this headline that tells them what not to do. A recent study showed that negative language attracts more engagement on social media. If you want to create social media headlines that get attention, one thing you can try is using negative wording. Here is a LinkedIn post headline that is personal and engaging that encourages readers to click through to learn more. When you're crafting headlines for social media, make sure to include words like “you” and “your.” This will make your headlines more relatable and help readers feel like you're speaking directly to them.
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